Google’s acquisition of DoubleClick closed on March 11th of this year, and now less than a month later they are making plans to eliminate up to 25% of the workforce in the acquired company. In another development Google announced that is was selling DoubleClick’s Performics subsidiary stating that they do not want to be in the search engine marketing business.
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Google to eliminate one-fourth of DoubleClick positions
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April 3, 2008 at 5:47pm
by Muckety
Businesses · Google · Advertising
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Al Gore launches $300 million marketing effort to combat global warming
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March 31, 2008 at 6:45pm
by Muckety
Al Gore, the Nobel laureate and former Vice President, along with the Alliance for Climate Protection, which he chairs, has launched a $300 million advertising campaign to raise awareness of the issues surrounding global warming and inspire action.
Global Warming · Advertising
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Lousy times, but high yields for newspapers
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October 17, 2007 at 9:08pm
by garyjacobson
The stock of The New York Times Co. hit a 10-year low Wednesday as one of its major institutional holders unloaded shares.
At the close of trading the dividend yield on NYT was 4.98 percent, according to Google Finance. You can’t get rates like that for savings at many banks or money funds.
And the Times wasn’t […]
Advertising · New York Times · Publishing · Newspapers · Media · Business
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Double bogey for Par Ridder
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September 21, 2007 at 9:00am
by garyjacobson
In a business where credibility means everything, finally some sanity in the Par Ridder case.
Previously, Ridder’s bosses have backed him, even after he admitted stealing proprietary information when he jumped as publisher from the Pioneer Press to the Star Tribune in Minnesota.
Earlier this week, a judge banned Ridder from his job at the Star Tribune […]
Advertising · Publishing · Newspapers · Media · Business
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More reason to suspect Apple-Google alliance
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September 11, 2007 at 9:10am
by garyjacobson
Sources are telling Business Week that Apple is considering bidding for valuable wireless spectrum in the government auction early next year.
That’s the same auction in which Google has said it will likely participate.
Even more reason to suspect that the two tech powerhouses are in cahoots on a mobile platform project.
Microsoft · Apple · Google · Advertising · Business
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How long can Murdoch’s dynasty last?
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August 2, 2007 at 7:22am
by garyjacobson
That’s what Fortune magazine’s Allan Sloan speculates in a piece about the real reason the Bancrofts sold Dow Jones and the Wall Street Journal to Murdoch.
“Rupert has tried to ensure family control by, among other things, having News Corp. spend $11 billion (with shareholder approval) to buy out the big stake held by John Malone’s Liberty Media,” Sloan writes.
Wall Street Journal · Murdoch · Advertising · Publishing · Media · Newspapers · Business
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Gates gigs Google
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August 1, 2007 at 8:54am
by garyjacobson
Bill Gates still says he is stepping away from the operations of Microsoft next year, as planned. But his competitive fire hasn’t dimmed.
He didn’t miss an opportunity to gig Google in a recent interview with John Markoff of The New York Times.
“How many products, of all the Google products that have been introduced, how many […]
Google · Microsoft · Advertising · Publishing · Media · Newspapers · Business
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Gary Pruitt’s nightmare
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June 26, 2007 at 1:18pm
by Muckety
This can’t be what Gary Pruitt had in mind. A year after McClatchy bought Knight Ridder, shares of the Sacramento-based newspaper publisher are trading at their lowest price in a decade, closing at $24.75 Monday. That’s a decline of more than 50% since the deal was announced in March 2006; a 40% drop […]
Advertising · Publishing · Newspapers · Media
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